PROMOTION OF DESIGN
Bavaria was the first German state to promote design. The objective was to expand Bavaria’s profile as a technological site to an internationally acknowledged location of innovation and design over the long term, to foster the competitiveness of small and medium enterprises and to secure a top position for Bavaria in the global competition.
The concept for the promotion of design in Bavaria is unique in Germany and was realized with the establishment of bayern design GmbH, a platform where design activities throughout the state are directed and coordinated. In addition, bayern design GmbH has taken over the role of network coordinator to deal with design-relevant questions and issues, and the company offers training and instruction to its partners. Targeted projects are implemented with the goal of bringing together innovative technologies with excellent design.
In Northern Bavaria, Coburger Designforum Oberfranken e.V. is a stronghold for regional design initiative. Its main focus is the promotion of young designers as well as common sensibilisation for design. Since 2011 with the new project DESIGNOVATION a new program for qualification and studies for SME´s has been established. Offered in this program are especially workshops, lectures, presentations and exhibitions.
The exhibitions Wege zum Design – Ausbildung in Bayern, Unternehmen gestalten Oberfranken and Erfolg durch Design as well as the annual Coburger Designtage which began in 1988 are the association’s main networking activities.